Content Marketing

In today’s world where the competition online is rising like anything and where content is something that can keep your growth intact, you cannot even think of doing without content marketing. Search engines come with algorithmic updates with the intent of promoting high-quality content sites where they show no sympathy in penalizing low-quality content sites, and this is where content marketing services of a company can prove to be helpful. The information that people use or find online helps them in making purchase decisions, which in turn helps boost your website traffic and sales. This is why it is essential to make sure that your content proves effective for your business, and this is where Purple Analytics can help you tremendously.

Purple Analytics is a global internet marketing firm located in San Jose, California that caters to small- and mid-sized business-to-consumer (B2C) and business-to-business (B2B) companies and are the creators of content marketing solutions designed to help clients enhance sales and website traffic in search engine rankings. While companies do talk about the significance of content marketing in online business success and even work towards it, most do not attain the desired results. This may be a result of the luck factor, or may be because they do not understand what good content marketing is all about. What is content marketing in real terms? Well, it is the art of influencing customers in a positive way by providing valuable information or edutainment without overtly selling the brand. We at Purple Analytics believe that instead of indulging in heavy marketing, businesses must try to engage the target audience by providing it well-written, relevant, and engaging content consistently that is useful, problem-solving, educational and entertaining in some way. This is how it should work, and being a content marketing agency in Pune India, we believe that content marketing services should not be merely about producing content in abundance. In fact, our services follow an approach focusing on not only producing quality content but also promoting it rightly.

The success or foundation of any content marketing plan depends largely on the strategy behind it. We believe in developing a well-planned strategy that keeps in mind the industry, market and the target audience. Our first priority is to know about our clients’ online business goals and objectives by working with them to understand their business, brand, products, services, and unique value proposition. This is how we develop a content marketing strategy, in which we target at promoting business through a mix of informational and promotional content. Whereas the informational content will help you in educating and informing your target audience, the promotional content will help generate sales leads by ensuring effective business or brand promotion.

Our next focus area is to develop the content. Due to lack of time and right resources, many companies find it difficult to create quality and informative content on a consistent basis, which serves as the main reason for failure. Purple Analytics does understand this, hence our in-house writing staff, which eases the burden from your shoulders and develops quality content for your business. In association with your company, we will develop the right messaging strategy and integrate it into every piece of useful content on different platforms. We also make use of article marketing, blog writing/creation, press release submission and distribution, guest blogging, social media, etc. as a part of our content creation services.